Is a Metrosexual?
is a male who takes pride in his appearance through the use of
beauty products, monitoring calories, and dressing in trendy
styles. A metrosexual is usually a straight male who has tendencies
often associated with females or gay men when it comes to appearance
The term “metrosexual” is believed to have been first
used in print in 1994 by Mark Simpson, a British journalist. Writing
about metrosexuality in 1994, Simpson now says, “Truth is,
I was not being entirely serious when I first wrote about metrosexuality
back in 1994… I was being slightly satirical about the effect
of consumerism and media proliferation, particularly glossy men’s
magazines, on traditional masculinity.”
Satirical or not, the
emergence of metrosexuals became strong in the decade following
Simpson’s first use of the term in
Metrosexuals are generally:
with appearance to the point of using beauty products to
- Not afraid
of having treatments done, like facials, that used to virtually
be a women-only selection.
- Very knowledgeable
- Not concerned
with things associated with “masculinity”.
spenders when it comes to enhancing their appearance.
in urban areas.
at high-class places associated with beauty and style (top
hair salons, spas, etc.)
- Not afraid
to show their feminine side.
Metrosexuals are now
recognized as a great target market and many cosmetic companies,
in particular, target metrosexuals with beauty
products. Spas now promote things like “facials for men” in
their marketing material as an open invitation to being “metrosexual
friendly.” Metrosexual men generally take full advantage
of spa services, including manicures and eyebrow plucking.
Media, through publications
like GQ and Esquire, are largely credited for the increased interest
and acceptance of metrosexuality. Whereas
metrosexuals were once looked upon as “being gay,” time
has eliminated such stereotyping as men’s fashion – regardless
of sexuality – is entering a golden age.
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