Diners Club Cards: The First Credit Cards
While many stores and businesses were in the practice of extending
credit to their customers, or allowing them to set up charge
accounts, the revolutionary idea behind Diners Club was that
the same card could be used to pay a variety of merchants. In
1950, the first Diners Club cards were given out to 200 associates
of McNamara, mostly salesmen who often needed to dine with clients.
At that time, Diners Club had signed up 14 restaurants in New
York City. Membership grew quickly as both new customers applied
for the card and more restaurants signed on. By the end of 1950,
Diners Club had 20,000 customers and was accepted at over 1000
restaurants.
Credit Card Competition Begins
In 1952, McNamara sold his share of the company, which continued
to grow unabated for several years, eventually signing merchants
all over the United States. Their monopoly was short-lived, however,
as the more generalized American Express and BankAmericard (later
renamed VISA) arrived towards the end of that decade. Amoco gasoline
also issued its own co-branded Diners Club cards for a time.
Diners Club expanded its customer base in Canada by acquiring
the en route Card from Air Canada in 1992, and marketed the card
under the combined name for a period of time as the Diners Club/en
route Card. Diners Club remains a minor player in Canada.
Today, Diners Club International is a part of Citibank, a unit
of Citigroup, and has expanded its coverage to include all types
of merchants instead of being limited to restaurants. The Diners
Club US cards are now a part of the MasterCard network, meaning
cardholders can use their cards at over 24 million locations worldwide.
Carte Blanche
Carte Blanche was a minor credit card that was acquired by Citibank
and phased out of service. In 2000, the Carte Blanche name was
revived when Diners Club, which was also acquired by Citibank,
introduced an upscale version of its card: the Diners Club Carte
Blanche Card. It is an upper-level charge card on par with the
American Express Platinum card. The card carries a US$300 annual
fee and offers an extensive menu of perks geared toward affluent
travelers. It is accepted wherever regular Diners Club cards
are accepted.